Free & Paid Search Engine Rank Checkers

These free and paid tools allow you to;
  • track where your websites rank in the search results for important keywords, and
  • track those trends versus competing sites and/or
  • against your own marketing efforts to better understand the effectiveness of your marketing

Rank Tracker Tools

Free Ranking Checkers

Google Rank Checker Tools

These tools do not use the Google API, especially because Google rendered their API virtually useless unless you have one of their old keys.
  • Free Monitor from Google – downloadable tool from CleverStats which monitors website rankings
  • ParaMeter – scrape Google PageRank values in bulk with this downloadable software. Useful for viewing the PageRank profile of a competing site.
  • Mapelli.info – calculates the % of your site stuck in the Google supplemental index.

Meta Search Engines

  • Myriad Search – shows the search results from all 4 major search engines
  • Zippy.co.uk – similar to above, but with more features

Install a Rank Checker on Your Own Site

  • This zip file can be unzipped and installed on any web server which is PHP enabled. It includes a basic rank checker, an advanced rank cheker, a multi-keyword rank checker, a multi-domain rank checker, and a few other goodies. As Google updates their search results it may break these files…but fixing them should only take a couple minutes for a freelance PHP programmer.

Paid Rank Checking Tools

Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.

From the Engines

  • Google Webmaster Central – allows you to sign up for Google Sitemaps, shows some crawling errors, and a more complete view of your backlinks. Also shows keywords you rank well for and keywords that send you the most traffic.
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How To Advertise On Facebook And Lower Your PPC

Facebook

Facebook Experiment #1

This experiment made me realize to never take the obvious path whenever it comes to internet marketing. Why? Read about it below. Trying to promote my children story website I decided to go to facebook and create a few ads. I figure the demographics are easy. I’ll target male or females with children 9 – 12 years old from spanish speaking country. I started paying about $0.80 per click. A few days later, I found myself with a few clicks and even less conversions. Then, I found this facebook page; Discover Facebook Pages

What Does This Mean?

Instead of using the continue paying the cost of marketing using the obvious path, I decided to target those pages that have already done the work of gathering potential customers. This was incredible. The conversions were higher (not something incredible, but higher) for a reason. They have already “liked” similar pages, why no join my page as well. By targeting users that have join pages instead of demographics the PPC went down to $0.35 cents. Next time you want to market your blog or page, don’t take the obvious path, it is usually overpriced.

How 4 Million Google Searches Did Not Make Me Rich

Frustrated

Introduction

Yeahh !! That’s right, 4 million searches/month for a keyword at $0.05 per click for a product. Do the math; If the product costs $15.00 and I get $3.00 per sale that will be 12 million dollars. Assuming 1% conversion we are looking at $40,000 / month Now, if the domain name is availble I should not have any problem going to the top of the google rankings and just wait for the cash to flow in. Guess what? I got the domain name !

Reality Knocks On My Door And Did Not look Happy

So I spend three days building a quick blog and a landing page with the orange button, product pictures and even video trailer of the movie product. Next step, I open my adwords account, build an ad or two and started pumping money into that campaign. Day #1 – Zero Clicks and 45 impressions – What ?? Ok so I increased my bids to $0.50 per click. I figure google will at last try to increase my impressions so I can have a better chance and also pay them more. Day #2 – 1 Click and 50 impressions – Are You Messing With Me? Ok, so I decided to reaaaallllly go for it and go full blast CPC on Google’s Ass. So I went up to $3.00 per click Day #3 – Zero clicks and 60 impressions …  arrrggg  …. sleeping … looking at campaign …  arrrggg … Day #4 – I’m still baffle and recovering from Day #3. I put the campaign in pause and hit the forums. I received a very eye opening response to my question about why am I not getting impressions …

Keyword Research Properly Done

I was missing the fact that when doing keyword research, if it is a phrase, google will give you the results of the match that combines the words from your phrase. This is known as broad match. To actually find the right amount of searches done by humans I need to use exact match. The result; 2,900 Global Monthly Searches !!

What Did I Learn?

  1. Google keyword tool is for getting keywords. That was my first mistake. I should have use google traffic estimator. Makes sense but I’m new at trying.
  2. Use broad match instead of exact match to actually get the real monthly searches by humans
  3. I did not optimize my landing page to get a QS of 10

What’s Next

Now with the real number I can try again and see if I can get one sale. Stay tuned