11 Oct
2018

Facebook Ads

Category:Facebook

Facebook Ads Strategy

/ = Narrow Down

ES = Engaged Shoppers

WW = Worldwide

  • Adset 1 – Interests 1/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 2 – Interests 2/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 3 – Interests 3/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 4 – Interests 4/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 5 – Interests 5/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 6 – Interests 6/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 7 – Interests 7/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 8 – Interests 8/ES – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 9 – Interest Stack – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View
  • Adset 10 – Interests 10/Interest 9/Interest 8 – WW – Facebook & IG Feeds – 7 Day Click or 1 Day View

Keep making new interest adset variations for as long as possible. Milk interests for as long as possible before starting lookalike audiences.

Start some retargeting audiences:

 

Adset 1 – Retargeting Audience VC- $3/day – Facebook & IG Feeds – 7 Day Click or 1 Day View

Adset 2 – Retargeting Audience AC – $3/day – Facebook & IG Feeds – 7 Day Click or 1 Day View

 

Adset 3 – Retargeting Audience VV – $3/day – Facebook & IG Feeds – 7 Day Click or 1 Day View

Adset 1 – Retargeting Audience VC- $3/day – Automatic Placement – 7 Day Click or 1 Day View

 

Lookalike audiences:

Break down your main campaign to see where the results are coming from. Pick the best country to start your lookalikes in. Milk that country for as long as possible before moving to a new one.

  • Lookalike 1-10% – Product page viewers (Based on people that went to your product page. Regardless if they bought or not. People that visited the link)
  • Lookalike 1-10% – Abandoned checkouts (Based on people that abandoned their cart in your store)
  • Lookalike 1-10% – Initiated checkouts (Based on a specific product)
  • Lookalike 1-10% – Purchases (Based on people that bought your product in your store)
  • Lookalike 1-10% – Fan page engagers (Based on people that engaged with your fanpage)
  • Lookalike 1-10% – Ad & Post Engagers (Based on people that engaged with any of your ads and posts)
  • Lookalike 1-10% – Fan page followers (Based on your fanpage followers)
  • Lookalike 1-10% – Video viewers (Based on people that viewed any of your videos)
  • Lookalike 1-10% – Instagram Engagers (Based on people that engaged with your Instagram profile)

Keep cycling through adsets. Make new ones EVERY DAY. That is the key 🔑

  • disgust
  • anger
  • fear
  • sadness
  • happiness
  • surprise
  • contempt

Campaigns

 

Facebook Ads Strategy for Newbies

ip for newbies (who have a few spare $$$ to try this ecom game)

After a couple months of trying the $5 test ads here and there. It’s not enough, try this instead:

  1. Do your interest research (pretty thoroughly) then release 3 adsets (same creative) 1 VC, 1 ATC, 1 Purchase, at a big fat wopping $25 per day budget (lol), but keep a very VERY close eye on them for about 3 to 4 hours, 1 will out perform on the CTR, kill the other 2 (you’ll have only spent about 10 bucks)
  2. Then duplicate that 1 about 5 times over 3-4 hours, AGAIN, 1 will outperform significantly, kill the other 4 (you’ll only have spent another $10).
  3. Since I’ve tested this way I’ve started to find regular winners, not quite 200-300k months (hopefully soon) but 40, 50, 60k months at, 30% profit on average.
  4. Facebook like you to spend money, but you can actually FAKE, spend money, if you just keep an eye on it.
  5. FINAL TIP – don’t go bed with a few of those adsets going, you’ll wake up crying 9 times out of 10.

I’m no pro by any means, and I certainly don’t have loads of money, I just test playing the odds.

Peace X